Article

Jan 10, 2020

Refocusing dispel.io

0 min read

On Oct. 25th, Dispel launched a complete rebuild of https://dispel.io. It was a complete re-write and rebuild that allowed us to cut a significant amount of pages, speed it up by a lot, and focus our messaging.

As our Ian remarked in August (https://blog.dispel.io/its-about-convenience-stupid/), earlier this year it seems like Dispel found product market fit. And with that fit, it was increasingly clear that the messaging we were putting out through Dispel's website was old and didn't correlate to how we were currently talking about and selling our product.

In combination with that, Dispel's website was pretty slow by modern standards. For example, it didn't utilize modern ways of loading images, videos, and content.

What we did:

  • Completely re-written copy that's clearer and to the point

  • Cut from 20-something pages to 4 (landing, security, about, resources) when finding product market fit

  • Built on: GatsbyJS with a BEMIT CSS structure

  • Cutting loading time by seconds by minimizing Dispel's website, cutting external font loading, lazy loading images and videos with gatsby-image and react-lazyload, and compressing our code

What were the results:

A brief look at Dispel's landing hero. With this rebuild, our copy got a lot more focused throughout the website and gets to the point much quicker than before.

Dispel cut time to interaction from 9s to 0.9s, with a first contentful paint improvement from 1.8s to 0.1s. That's a pretty nice improvement.

Audit for our previous website

Audit for our current website

Previous performance

Current performance


This post is a brief look at the initial wins, with a more in-depth post to follow that'll go through copy, SEO, and code choices. But for now, go and check out Dispel's new website (https://dispel.io) and let us know what you think.

Your time matters, and your systems should work. Invest in a remote access system built from the ground up for industrial control networks, uniquely secured with moving target defense, with no compromises on security.

Get your quote at https://dispel.io

On Oct. 25th, Dispel launched a complete rebuild of https://dispel.io. It was a complete re-write and rebuild that allowed us to cut a significant amount of pages, speed it up by a lot, and focus our messaging.

As our Ian remarked in August (https://blog.dispel.io/its-about-convenience-stupid/), earlier this year it seems like Dispel found product market fit. And with that fit, it was increasingly clear that the messaging we were putting out through Dispel's website was old and didn't correlate to how we were currently talking about and selling our product.

In combination with that, Dispel's website was pretty slow by modern standards. For example, it didn't utilize modern ways of loading images, videos, and content.

What we did:

  • Completely re-written copy that's clearer and to the point

  • Cut from 20-something pages to 4 (landing, security, about, resources) when finding product market fit

  • Built on: GatsbyJS with a BEMIT CSS structure

  • Cutting loading time by seconds by minimizing Dispel's website, cutting external font loading, lazy loading images and videos with gatsby-image and react-lazyload, and compressing our code

What were the results:

A brief look at Dispel's landing hero. With this rebuild, our copy got a lot more focused throughout the website and gets to the point much quicker than before.

Dispel cut time to interaction from 9s to 0.9s, with a first contentful paint improvement from 1.8s to 0.1s. That's a pretty nice improvement.

Audit for our previous website

Audit for our current website

Previous performance

Current performance


This post is a brief look at the initial wins, with a more in-depth post to follow that'll go through copy, SEO, and code choices. But for now, go and check out Dispel's new website (https://dispel.io) and let us know what you think.

Your time matters, and your systems should work. Invest in a remote access system built from the ground up for industrial control networks, uniquely secured with moving target defense, with no compromises on security.

Get your quote at https://dispel.io

On Oct. 25th, Dispel launched a complete rebuild of https://dispel.io. It was a complete re-write and rebuild that allowed us to cut a significant amount of pages, speed it up by a lot, and focus our messaging.

As our Ian remarked in August (https://blog.dispel.io/its-about-convenience-stupid/), earlier this year it seems like Dispel found product market fit. And with that fit, it was increasingly clear that the messaging we were putting out through Dispel's website was old and didn't correlate to how we were currently talking about and selling our product.

In combination with that, Dispel's website was pretty slow by modern standards. For example, it didn't utilize modern ways of loading images, videos, and content.

What we did:

  • Completely re-written copy that's clearer and to the point

  • Cut from 20-something pages to 4 (landing, security, about, resources) when finding product market fit

  • Built on: GatsbyJS with a BEMIT CSS structure

  • Cutting loading time by seconds by minimizing Dispel's website, cutting external font loading, lazy loading images and videos with gatsby-image and react-lazyload, and compressing our code

What were the results:

A brief look at Dispel's landing hero. With this rebuild, our copy got a lot more focused throughout the website and gets to the point much quicker than before.

Dispel cut time to interaction from 9s to 0.9s, with a first contentful paint improvement from 1.8s to 0.1s. That's a pretty nice improvement.

Audit for our previous website

Audit for our current website

Previous performance

Current performance


This post is a brief look at the initial wins, with a more in-depth post to follow that'll go through copy, SEO, and code choices. But for now, go and check out Dispel's new website (https://dispel.io) and let us know what you think.

Your time matters, and your systems should work. Invest in a remote access system built from the ground up for industrial control networks, uniquely secured with moving target defense, with no compromises on security.

Get your quote at https://dispel.io

On Oct. 25th, Dispel launched a complete rebuild of https://dispel.io. It was a complete re-write and rebuild that allowed us to cut a significant amount of pages, speed it up by a lot, and focus our messaging.

As our Ian remarked in August (https://blog.dispel.io/its-about-convenience-stupid/), earlier this year it seems like Dispel found product market fit. And with that fit, it was increasingly clear that the messaging we were putting out through Dispel's website was old and didn't correlate to how we were currently talking about and selling our product.

In combination with that, Dispel's website was pretty slow by modern standards. For example, it didn't utilize modern ways of loading images, videos, and content.

What we did:

  • Completely re-written copy that's clearer and to the point

  • Cut from 20-something pages to 4 (landing, security, about, resources) when finding product market fit

  • Built on: GatsbyJS with a BEMIT CSS structure

  • Cutting loading time by seconds by minimizing Dispel's website, cutting external font loading, lazy loading images and videos with gatsby-image and react-lazyload, and compressing our code

What were the results:

A brief look at Dispel's landing hero. With this rebuild, our copy got a lot more focused throughout the website and gets to the point much quicker than before.

Dispel cut time to interaction from 9s to 0.9s, with a first contentful paint improvement from 1.8s to 0.1s. That's a pretty nice improvement.

Audit for our previous website

Audit for our current website

Previous performance

Current performance


This post is a brief look at the initial wins, with a more in-depth post to follow that'll go through copy, SEO, and code choices. But for now, go and check out Dispel's new website (https://dispel.io) and let us know what you think.

Your time matters, and your systems should work. Invest in a remote access system built from the ground up for industrial control networks, uniquely secured with moving target defense, with no compromises on security.

Get your quote at https://dispel.io

From the Editor

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Approved

7/19/14

6/19/14

2798

Jane Cooper

Approved

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6/19/14

We're raising the standard for factory optimization

Discover the power of Dispel with a personalized demo and a free 30-day trial

Access Windows

Create Access Window

Access Windows (8)

Stephen Maturin

Approved

6/19/14

Jack Aubrey

Approved

6/19/14

2798

Savannah Nguyen

Approved

7/19/14

6/19/14

2798

Jacob Jones

Approved

7/19/14

6/19/14

2798

Kathryn Murphy

Rejected

7/19/14

6/19/14

2798

Albert Flores

Approved

7/19/14

6/19/14

2798

Jane Cooper

Approved

7/19/14

6/19/14

We're raising the standard for factory optimization

Discover the power of Dispel with a personalized demo and a free 30-day trial

Access Windows

Create Access Window

Access Windows (8)

Archived On

Requested on

Stephen Maturin

Approved

7/19/14

6/19/14

Jack Aubrey

Approved

7/19/14

6/19/14

Savannah Nguyen

Approved

7/19/14

6/19/14

2798

Jacob Jones

Approved

7/19/14

6/19/14

2798

Kathryn Murphy

Rejected

7/19/14

6/19/14

2798

Albert Flores

Approved

7/19/14

6/19/14

2798

Jane Cooper

Approved

7/19/14

6/19/14

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